Smart Sports and Tourism: Digital Transformations in the Sphere of Physical Culture, Sports, and Tourism
At the Volga Region State University of Physical Culture, Sports, and Tourism in the city of Kazan, Republic of Tatarstan of the Russian Federation, an international scientific-practical conference titled “Smart Sports and Tourism: Digital Transformations in the Sphere of Physical Culture, Sports, and Tourism” was held. As is tradition, the event was also jointly organized by the Azerbaijan Sport Academy and the Belarusian State University of Physical Culture.
At the plenary session of the conference, the rector of the university, Professor Rafis Burganov, noted that digital technologies in the sphere of sports and tourism have now ceased to be merely an additional tool and have turned into an integral part of professional activity. According to him, the efficiency and competitiveness of systems are directly linked to their degree of digital transformation.
Digital transformations in sports encompass areas such as big data analysis, the use of artificial intelligence, biomechanical modeling, genetic profiling, diagnosing functional states, and predicting the risk of overtraining. Digital technologies also create new opportunities for adaptive physical culture and rehabilitation.
In the tourism sector, digital platforms, smart booking systems, interactive navigation services, and virtual and augmented reality technologies are shaping a new form of services. Therefore, the modern industry requires a new generation of specialists possessing digital and specialized professional skills.
Scientists from more than 15 regions of Russia, as well as from Azerbaijan, Belarus, Turkmenistan, Uzbekistan, Kyrgyzstan, and Kazakhstan, participated in the international scientific-practical conference. Over 150 scientific papers were presented at the event.
A guest of the conference, Allamyrat Gochov, Head of the Department of Theory and Methodology of Physical Culture and Sports at the Turkmen State Institute of Physical Culture and Sports, presented a scientific paper titled “Physical Education of Preschool Children in the Era of Revival of the New Epoch of the Powerful State.” He noted the significance of the familiarization visit to the Volga Region State University of Physical Culture, Sports, and Tourism and sports facilities in Kazan, as well as the experience exchanged.
The plenary session discussed the role of artificial intelligence technologies in communication management in sports, the transition of marketing from SEO to a GEO approach adapted to answers from generative neural networks, changes in the industry's workforce capacity under the influence of digital technologies, the use of big data in football, as well as digital transformations in the tourism and hospitality industry.
Following the plenary session, the work of the conference continued in the format of a round table and sectional meetings.
Adelina KHRAMOVA,
Volga State University of Physical Culture, Sports, and Tourism
in the city of Kazan, Republic of Tatarstan of the Russian Federation.
https://unifirst.ru/news/na-povestke-dnya-v-povolzhskom-cifrovaya-transformaciya-sporta-i-turizma
