An open lesson titled "Psychology of Strong Brands" was held for agricultural students

With the aim of expanding students' knowledge of marketing, branding, and modern business concepts, an open lesson titled "Psychology of Strong Brands" was held at the S.A. Niyazov Turkmen Agricultural University. The event was co-organized by the Ministry of Education of Turkmenistan, the S.A. Niyazov Turkmen Agricultural University, the "Young Entrepreneurs" Center under the Ashgabat City Committee of the Party of Industrialists and Entrepreneurs, and the Center for Information, Consultation, and Volunteer Movement of the Magtymguly Youth Organization. This was reported by the "Turkmenistan: Golden Age" electronic newspaper.

As noted, Serdar Gurbanmyradov, the founder of "Çyzgy" studio, participated as a guest speaker and gave a detailed presentation on the formation of strong brands, their interaction with consumers, and their psychological impact. He specifically emphasized that a brand is not just a visual symbol, but a system that influences people's emotions, builds trust, and leaves a long-lasting impression.

Students gained valuable information about the core principles of branding, the experiences of successful companies, and methods of differentiation in the modern market. They also had the opportunity to receive answers to questions of interest to them.

In short, the open lesson provided broad opportunities for developing the creative and business skills of young people, as well as for studying modern branding concepts.